Your best customers are your current customers, but do you know who your current customers are and how to target to similar potenial customers. In additional to marketing to currrent customers it is beneficial to target to propects that look like you current customers.
Action Mail is able to take your customer list and analyze demographic indicators of who your customers are. With this information we are able to generate a report demonstrating the percentage of your current customer database that fall into differnet demographic categories. These categories include, age, gender, income, geography, vehicle types, education level, net worth, presence of children, just to name a few.
With this report you can better understand your customer and target new customer that look like your current customers. Once this report is created there are a few options, we can pull a list that we can generate using the statistics of your report and target a look a like audience or we can focus on a few of the most relevant indicators and generate a list using these indicators.
Understanding the data behind your current customers is very helpful in creating new campaigns, and in the long run will save money on wasted printing and postage to individuals outside of your target demographic. Contact us to learn more about how we can analyse your data and target your marketing