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direct mail prices

Online Print and Mail Pricing

Online pricing is convenient, but for print and mail everything should be customized for your specific project.  Often times printing a specific size or paper weight can save thousands in postage costs as well as providing a completely different look and feel. Instead of inputting specs into an online calculator it is better to walk through your project and goals with an expert who can provide the lowest price for the objectives you are looking to accomplish.

Often times online print and mail prices are on the lower side, but that is because you get what you pay for.  Many times these are cookie cutter solutions with low quality paper and list hygiene that may not represent your company adequately. 

Anytime you see postage advertised online beware.  Postage should be calculated based on your list, and any company that has an all inclusive pricing is likely to be making money on your postage.  At Action Mail we prefer to estimate postage high and charge the amount that is owed to the post office for your mailing once we have calculated the exact rate.

Online direct mail pricing is available, but even if this looks like the cheapest option keep in mind that mailing can be complex and there are often different tricks to reduce postage and printing costs as well as increase ROI.  It is best to contact us to receive a customized quote for your specific project and goals.  In the long run this could save you lots of money and our direct mail and print experts are happy to give advice on the most cost effective methods to print and mail as well as suggestions to increase ROI.

Direct Mail Price Match

We do our best to match our competitor's listed price, while continuing to offer the same quality and service our customers are accustomed to. 

When comparing estimates or quotes it is important to compare apples to apples.  With direct mail there are many different ways one can conduct a mailing, and each technique or tactic can have a very different price point.  For this reason we custom quote every job to make sure we provide options that are best suited for your mailing and goals.

Direct Mail is complicated and often a few additional expenses can save thousands in the long run and result in a much higher ROI.  For most mailings postage is one of the largest expenses.  Many times a few extra services from a mail house may result in thousands of dollars in savings on postage.  You also want to ensure the accuracy of the mail house, because once your pieces are delivered to the post office the USPS will not refund postage. 

There are different ways to design a mailing which could be a bit more costly but will result in a better looking piece to represent your company appropriately as well as increase your ROI.  For instance using a better quality paper stock can give your direct mail piece a very different look which will better represent your brand and set your piece apart in the mailbox.  There are also additional touches you can add to mail pieces like personalization, live stamps, intricate components, etc that can cost more but have also been proven to increases ROI.  Additionally using a more expensive list will result in additional costs of both the list and per piece postage, but a targeted list will have a higher ROI and you will save on avoiding wasted postage and printing that would have been sent to people outside of your target audience.

Action Mail's direct mail prices are many times the lowest, but instead of the lowest price we focus on providing the best product for you at the best price.  Sometimes it will be a product at the lowest price but other times it will be a bit more expensive but will be higher quality.  We will try our best to price match, but we make sure to provide you with the best priced product for your goals which many times is not cheapest option.

What are typical prices for Direct Mail?

Effective direct mail should be custom quoted for your specific job, as no two jobs should be the same.  Due to this it is very difficult to provide typical pricing and costs for direct mail.  Though there are different variables which can effect the price of your direct mail piece.  Below are a few examples:

Printing: Size, color, variable data printing, paper type, volume

Lists: Complexity, Business vs Residential, Names Included, Removal of Duplicates, Suppression List

Postage: Size, weight, and design of the piece, urgency, type of mailing

Direct Mail Services: Complexity, design of the piece, number of inserts, requirement of hand fulfillment, requirement of tabbing

For examples of ballpark pricing of differently designed pieces please visit here or contact us to receive a custom quote designed specically for your needs.