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postcard printing

What type of paper should I print my postcards on?

The type of paper for printing your postcards really depends on the look and feel you are looking for as well as your budget.

Paper thickness: The thickness of the paper will need to be at the very minimum 9pt or 0.009" thick, but this is very flimsy and too close to USPS postal regulations so we often recommend using a thicker stock.  For digital printing we recommend an 11pt stock and for offset printing we recommend a 14pt stock.  These hold up will during postal processing and are very cost effective.  Some people prefer a 10pt stock as this is slightly cheaper but the postcard does feel cheaper as well.

Paper Coating: The most common options for paper coating are matte or gloss coating.  These can be applied after printing as well, and we can advise the best options for your specific printing.  Typically gloss coating is used for pieces with bright graphics whereas matte is used for pieces that are more text heavy or with simpler images.  Yet, coating is more of a personal preference based on how glossy and shiny you would like your postcards to look.

Specialty Paper: Some clients prefer specialty paper like linen cover stock, colored papers, waterproof paper, etc.  These are typically much more expensive but do set your printed postcards apart from the rest.  We have the ability to print on practically any stock.  Sometimes printing black and white on colored or specialty paper ends up being more cost effective while also having a look that differentiates your postcard

Should I print my postcard Glossy or Matte?

It most depends on personal preference but there are a few pros and cons associated with printing glassy or matter postcards.


Glossy postcards have a smooth and shiny finish and look very polished.  This coating allows for a crisper looking image, especially when the card is filled with vivid imagery.  Glossy cards are great for postcards that have lots of colorful images.  Glossy postcards will also be processed through the United States Postal Services’ machines with less damage.


Matte cards have a subtle shine and offer a more professional look.  Matte postcards are more commonly used in cards that are predominately text based or where text is the focus of the card.  The matte finish allows high contrast between text and images and increases the readability of the card.  This finish also enhances white space within the card.

Ultimately the choice is yours and you cannot really go wrong with either, yet the subtle differences between a matte and gloss could give your postcard the perfect look and feel that will grab the recipients attention.