The amount of packing materials and the type of packing material needed to protect your product from damage during shipping really depends on the product being shipped. The first thing to evaluate is how delicate the product is and how it may be damaged. Depending on this you can elect the best packaging as well as the best packaging material. The box or packaging is your first line of defense. If you product runs the risk of being crushed by other boxes, it is best to select a sturdy box or even an indestructible mailer. The disadvantage of using these stronger boxes is they take longer to assemble and weigh more, which will increase your postage costs.
Once you have determined the outer packaging you will need to design the inner packaging material. Take into account how fragile the products are, how many products will be in each box, how they could interact and damage one another, if products are already packaged, as well as how you would like the end user to experience opening the package. The use of packaging materials will help ensure that products do not move around in the their package and help protect the products. For fragile products it is best to wrap these products in a protective material like bubble wrap, and additional product box, foam, etc. To prevent products from moving in the box ensure that the box is as full as possible fillers like crinkle paper, bubble wrap, tissue paper, etc. The type of filler you should use will depend on your budget, aesthetics of your packaging, and need for protection. To reduce the amount of filler and how much products move select the smallest boxes possible for your products.
Protecting products is essential as receiving a damaged products means lost revenue and a dissatisfied customer. Sometimes delicate items will break when shipping, as these boxes often get thrown around during shipping, but there are precautions you can take to mitigate risks and design your packaging to be both functional and aesthetic. It is recommendable to test your packaging prior to shipping to get a better understanding of what type of impact your products can withstand.