Mailing Advertising During the COVID-19 Coronavirus Pandemic

The USPS (United States Postal Service) is still operating even during the COVID-19 coronavirus pandemic and direct mail is a great way to communicate and advertise during this crisis. As more people are not leaving their homes getting the mail is an important way to keep informed and communicate with the community.

For example there are lots of local restuarants that are offering pick up and delivery services, but the public is not aware of which ones are. Creating a direct mail campaign with an offer can help local businesses while also helping local residents know locations that are still open.

Action Mail is here to support businesses during this difficult time and are doing what we can to reduce costs and help business reach their customers. We are remaining open as long as possible to ensure that important notification mail like insurance and cobra notifications are sent and also are here to support and help the community

USPS Informed Delivery, Mail to Your Email

The USPS is launching a new program called Informed Delivery, where all mail going to your mailbox is scanned and sent to your email or available to view on the USPS online portal.  This is a great services which allows people to view their mail on the go and also is helpful for travelers and people who live in areas where mail theft is common.  

Informed Delivery is also a great tool for advertisers.  Not only will your mail piece be visible online you also have the opportunity to design a digital piece with hyperlinks that can be included in the email or online portal.  This allows you to provide direct call to action that are easy for consumers to act on.  This services also allows for analytics demonstrating how many people have viewed the images of you direct mail piece and how many have clicked on your link.

How much does this service cost?  It is actually free of charge for both the consumer and advertiser.  It is currently only available in certain markets but the USPS is ramping up its advertising of the product and hopes to vastly increase the availability and use.  The only additional cost for advertisers is the design and uploading of the ride along piece.

To evaluate if it is worth implementing informed delivery add-ons to your mail piece it is best to have your list analyzed by the USPS to evaluate how many of the addresses have signed up for informed delivery.