EDDM Every Door Direct Mail allows you to select mailing routes and mail your postcard or brochure to the entire mailing route. Selecting the correct mailing routes is key to a successful campaign.

What is an EDDM Every Door Direct Mail Route

In order to select the right EDDM route it is helpful to understand what a mailing route is. A mailing routes is the route that a specific postal carrier (mailman) is assigned to. These routes are mostly in a small area but sometimes they are split between a few different areas.

Selecting Mailing Routes

To select mailing routes you can use an online tool or you can contact us and we can assist you with selecting routes and provide you with a map and list of routes to review and select from. You will first need to identify the geography (zip code or radius around a specific point). You can then select individual routes within your area.

You will need to mail to every address in a route but you can select to exclude businesses if you would like. There is also basic demographic information available for each route, like median income, median home value, percentage households with children, quantity of homes vs apartments, etc. You can use this information to include or remove routes.

Selecting a Specific Demographic

If you would prefer to mail to a specific demographic like single family homes, only households with a certain income, or any other demographic an EDDM mailing may not be the best option. For specific demographics there are more cost effective direct mailing options that should increase ROI. Contact us and we can help you determine the best option for your specific mailing