Selecting EDDM Every Door Direct Mailing Routes

EDDM Every Door Direct Mail allows you to select mailing routes and mail your postcard or brochure to the entire mailing route. Selecting the correct mailing routes is key to a successful campaign.

What is an EDDM Every Door Direct Mail Route

In order to select the right EDDM route it is helpful to understand what a mailing route is. A mailing routes is the route that a specific postal carrier (mailman) is assigned to. These routes are mostly in a small area but sometimes they are split between a few different areas.

Selecting Mailing Routes

To select mailing routes you can use an online tool or you can contact us and we can assist you with selecting routes and provide you with a map and list of routes to review and select from. You will first need to identify the geography (zip code or radius around a specific point). You can then select individual routes within your area.

You will need to mail to every address in a route but you can select to exclude businesses if you would like. There is also basic demographic information available for each route, like median income, median home value, percentage households with children, quantity of homes vs apartments, etc. You can use this information to include or remove routes.

Selecting a Specific Demographic

If you would prefer to mail to a specific demographic like single family homes, only households with a certain income, or any other demographic an EDDM mailing may not be the best option. For specific demographics there are more cost effective direct mailing options that should increase ROI. Contact us and we can help you determine the best option for your specific mailing

Why do EDDM through a mail house?

EDDM (Every Door Direct Mail) is the USPS' program to allow small businesses to easily mail direct mail campaigns to consumers and businesses around their locations.  The USPS offers resources to help walk businesses through the steps as to how to send an EDDM mail campaign.  Yet, it is much simpler and often more cost effective to conduct these campaigns by using a mail house or mailing agent.

• Mail houses can get lower postage rates even for EDDM

• Mail houses can mail more than 5,000 pieces at a time

• Mail houses can deliver the mail to a number of different post offices and are not required to deliver the mailing to the specific local post office

• Mail houses can print and prepare the EDDM mailing at the same time saving time and money

• Mailing agents understand the USPS rules and regulations and can help you avoid pitfalls and navigate the system with ease

• Mailing agents can also offer alternative options to send more targeted mailings to save money on postage and printing

There are many advantages to use a direct mail house for your EDDM mailings, as they will likely save you enough money to cover their services.  They will also save you valuable time, so that you do not have to navigate the USPS rules and regulations and deliver the mailing to the local post offices so you can focus your time on more important matters.