Printing personalized letters is often times more expensive than printing static print as the printing process can be different. The difference in cost will depend mostly on the quantity as for larger quantities it is much more cost effective to offset print static images. Yet, there are a few ways you can print personalized color letters at lower costs.
In order to reduce the price many times it is preferable to print static shells then over print the variable information onto the shells. This can drastically save money especially if the shells are printed in color but the variable personalized information is in black and white.
Typically Action Mail will overprint variable data with a digital laser printer but it is even cheaper to print the variable data on our inkjet printers. The inkjet printers have a limited 4 inch space which they can print on and the print quality is not as good as a laser printer, but this can significantly reduce costs and for some pieces it will be difficult to tell which printer the personalization is printed on.